A3A PRESS RELEASE - JUNE 15 2026

SIMON COMES OF AGE.

SIMON DODD JOINS HIGH END THIRD AGE CONSULTANCY AS MANAGING DIRECTOR.

A3A is a high end Brand, Marketing and Communications consultancy exclusively focussing on the full customs journey and total brand and user experience for the 55+ or Third Age market. It was set up to grasp the huge financial opportunity for brands to recognise and respond to the needs of this cohort by three extremely experienced senior executives with a genuine commitment to right the wrongs that they witnessed everyday products, in stores, in ads and online. The people determined to bring genuine expertise to this market were: Michel Constantine (Leo Burnett, McCann Worldgroup, BBDO), Richard Irvine (Leo Burnett, Publicis, McCann Worldgroup) and Hilary Woods (Saatchi & Saatchi, Leo Burnett, BBH, Ogilvy).

Simon (ex Yellowhammer, AMV/BBDO, TBWA London) said, “I don’t think throughout my career there has been a bigger opportunity than the Third Age. 80% of the wealth in the UK is held by people aged between 55 and 75 and these third agers are waiting for products and brands that reflect their aspirations and changing needs. Sadly, Brands and agencies have been very poor in respecting and engaging with this audience”.