By Hilary Woods Marketers still talk about the “night-time economy” as if it’s a neon playground owned exclusively by 22 year olds in ironic trainers. Yet the truth is that there is another cohort quietly buying the cocktails, paying for the theatre seats, booking the taxis home and picking up the latenight takeaway. That alternative cohort is significantly older than 22: it’s Third Agers Over55s are now one of the most powerful forces in the UK night-time economy – which in

SIMON COMES OF AGE. SIMON DODD JOINS HIGH END THIRD AGE CONSULTANCY AS MANAGING DIRECTOR. A3A is a high end Brand, Marketing and Communications consultancy exclusively focussing on the full customs journey and total brand and user experience for the 55+ or Third Age market. It was set up to grasp the huge financial opportunity for brands to recognise and respond to the needs of this cohort by three extremely experienced senior executives with a genuine commitment to right the

By Richard Irvine My youngest sees at first hand the effect of a rare Sheffield Wednesday FC win From as long as I can remember, I’ve...

By Richard Irvine After the outbreak of World War 1, the government of the day introduced legislation to limit the number of hours that...

By Iking Uy I’ve been in the advertising industry for 15 years. Some might consider me an old timer whereas others might still think I’m...

By Chris Stride The eleventh hour of the eleventh day of the eleventh month. That number conjures such powerful emotions in so many of...

By Chris Stride During the pandemic and in its aftermath unprecedented numbers of the ‘over fifties’ have left the workforce and many...

By Chris Stride If there ever needed to be proof that us baby-boomers are very much alive and kicking, you only have to look at the...

By Michael Constantine When I read about the IPA’s initiative to run a conference on talent recruitment and retention I was intrigued to...

By Chris Stride Never, ever, call me “dear”. Even more importantly, do not interject “bless!” when I have made an observation or a...

By Hilary Woods Photograph: Kirsty Day Congratulations are due to IPA agencies given the improvement we see in its annual census in terms...

By Chris Stride I was somewhat perplexed when I heard, on Radio 4, Lisa Nandy criticising the government’s “Homes for Ukraine” refugee...

By Michael Constantine WHY IT WOULD PAY SMART BRAND MARKETERS TO WATCH MORE MOVIES During the seemingly endless Covid-19 Lockdown -...

By Hilary Woods: Photo credit: Richard Irvine This was the plea of a well-known ex-CMO, David Wheldon, when we sat down to talk about how...

By Richard Irvine: Here’s a question for you: As “Freedom Day” arrives, and we shuffle slowly out into the light, what aspect of this new...

By Michael Constantine: It is an accepted phenomenon in the study of Linguistics that language, concepts and the meaning and...

By Hilary Woods: I was talking to an agency EVP about targeting recently and she told me that so many strategies are aimed at the...

By Richard Irvine: Maybe it’s just me, my age or the algorithmic echo chamber that I inhabit but Bucket Lists appear to be making...