Richard Irvine
LAST ORDERS LADIES AND GENTLEMEN!
By Richard Irvine After the outbreak of World War 1, the government of the day introduced legislation to limit the number of hours that...
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Richard Irvine
Feb 22, 20233 min read
HARVESTING ASIA'S $8.6 TRILLION LOW HANGING FRUIT
By Iking Uy I’ve been in the advertising industry for 15 years. Some might consider me an old timer whereas others might still think I’m...
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Richard Irvine
Nov 12, 20223 min read
THE POWER OF REMEMBRANCE
By Chris Stride The eleventh hour of the eleventh day of the eleventh month. That number conjures such powerful emotions in so many of...
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Richard Irvine
Oct 4, 20223 min read
LET'S STOP THE BRAIN DRAIN!
By Chris Stride During the pandemic and in its aftermath unprecedented numbers of the ‘over fifties’ have left the workforce and many...
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Richard Irvine
Jul 11, 20223 min read
ROCK OF AGES
By Chris Stride If there ever needed to be proof that us baby-boomers are very much alive and kicking, you only have to look at the...
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Richard Irvine
May 20, 20223 min read
LET'S TALK (LOST) TALENT - THOUGHTS ON THE IPA TALENT & DIVERSITY CONFERENCE (MAY 2022)
By Michael Constantine When I read about the IPA’s initiative to run a conference on talent recruitment and retention I was intrigued to...
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Richard Irvine
Apr 13, 20223 min read
THE MOST OFFENSIVE FOUR LETTER WORD IN THE ENGLISH LANGUAGE
By Chris Stride Never, ever, call me “dear”. Even more importantly, do not interject “bless!” when I have made an observation or a...
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Richard Irvine
Apr 8, 20223 min read
AGEISM: THE CINDERELLA IN THE ROOM OF D&I
By Hilary Woods Photograph: Kirsty Day Congratulations are due to IPA agencies given the improvement we see in its annual census in terms...
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Richard Irvine
Mar 20, 20223 min read
OLDER PEOPLE ARE NOT CONNECTED TO THE INTERNET. REALLY?
By Chris Stride I was somewhat perplexed when I heard, on Radio 4, Lisa Nandy criticising the government’s “Homes for Ukraine” refugee...
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Richard Irvine
Oct 15, 20213 min read
RED ALERT! RETIRED EXTREMELY DANGEROUS
By Michael Constantine WHY IT WOULD PAY SMART BRAND MARKETERS TO WATCH MORE MOVIES During the seemingly endless Covid-19 Lockdown -...
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Richard Irvine
Aug 31, 20213 min read
DON'T CALL ME DAVE
By Hilary Woods: Photo credit: Richard Irvine This was the plea of a well-known ex-CMO, David Wheldon, when we sat down to talk about how...
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Richard Irvine
Jul 19, 20212 min read
OK ZOOMER!
By Richard Irvine: Here’s a question for you: As “Freedom Day” arrives, and we shuffle slowly out into the light, what aspect of this new...
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Richard Irvine
Jul 12, 20213 min read
WHY THE WORD "AGENCY" REQUIRES URGENT ATTENTION
By Michael Constantine: It is an accepted phenomenon in the study of Linguistics that language, concepts and the meaning and...
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Richard Irvine
Jul 8, 20213 min read
FISH WHERE THE FISH ARE
By Hilary Woods: I was talking to an agency EVP about targeting recently and she told me that so many strategies are aimed at the...
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Richard Irvine
Jun 30, 20212 min read
THE BUCKET LIST DICHOTOMY
By Richard Irvine: Maybe it’s just me, my age or the algorithmic echo chamber that I inhabit but Bucket Lists appear to be making...
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